Below is a speech given by Seth Godin. He truly is a mastermind. He is brilliant. Every video I watch of him leaves me with a want to change the world. To do something new. In this speech he talks about the tribes that we form an how 'tribes give ordinary people the power to lead and make big change.'
At the very end of his speech he tells us "how to change everything" the first step is to challenge the status quo. The second this is to build a culture. This is what Apple did. nearly every young adult has some 'i' product whether it be an iPod, iMac, iPad. the third point is to commit. He then tells us to create a movement. Is that not what advertising does. it is a good way to start a movement by the ads we make. Look at what the Church is doing and the movement they are starting! It makes me excited to think that I can be a part of some sort of positive change!
It is a long video but if you have time watch it!!
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