Seth Godin on the tribes we lead

Below is a speech given by Seth Godin. He truly is a mastermind. He is brilliant. Every video I watch of him leaves me with a want to change the world. To do something new. In this speech he talks about the tribes that we form an how 'tribes give ordinary people the power to lead and make big change.'

At the very end of his speech he tells us "how to change everything" the first step is to challenge the status quo. The second this is to build a culture. This is what Apple did. nearly every young adult has some 'i' product whether it be an iPod, iMac, iPad. the third point is to commit. He then tells us to create a movement. Is that not what advertising does. it is a good way to start a movement by the ads we make. Look at what the Church is doing and the movement they are starting! It makes me excited to think that I can be a part of some sort of positive change!

It is a long video but if you have time watch it!!

Concerts

I absolutely love going to concerts! I love music and I love when the bands I like are good live. I have yet to go to a concert and think that the band i went to see sucked live. That is the reason I have never seen Fall Out Boy or Red Jumpsuit Apparatus live. What I have seen, they are not good live! I went to Fork Fest this weekend with Bianca. It was way fun. Seve Vs. Evan, Allred, and Shark Speed all played while we were there. I have always like Seve Vs. Evan and they were pretty good live. the best part was watching the people dance. This one kid was holding a textbook in the air using it as a prop to dance with. Allred rocked like usual!! Shark Speed was different. They had Shark Hunter the video game playing in the background which was cool. In a few weeks, my favorite artist, Allred, is opening for one of my other favorite artists, HE Is We, Who is playing with The Rocket Summer!! It is going to be a fun concert!

2011 Corvette

I saw this ad at the movie theater while i was waiting to see the Facebook movie. I have always love corvettes and have always wanted to buy one. I really like this commercial because it is just put together well. It is targeting those people who want to drive long distance and want to drive fast. I really like how it hits the emotions. It has a rocket ship which every time I see one I just think it is so cool that we go to space and to link it to a car is a nice touch.

How do know an ad or campaign is effective? This weekend I had the chance to help out a bit and go to hear Stephanie Nielson share her life changing story. BYU Women's Services put on a night for her to come and speak about recapturing beauty and the beauty that is inside each of us (it was focused toward women, but i felt it was great for men too.) Effective advertising brought a big result. An expected 1600 people quickly turned into 2000+ and the cops being called in order to enforce fire code. Women's services did a good job at catching peoples attention because they provided something that so many people are in search for....help! If you look around campus you will see ads everywhere about recapturing beauty and all though they are not very detailed they create a want to know more and act. Advertising is nothing but a call to action.

I think it is important to remember that advertising is not always about making money and huge campaigns and lots of money spent, but it is about finding the strengths in what you are promoting and advertising that. Whether it be the caramel inside or the beauty within us all, if the ad will get to the heart of the issues, wants and concerns of the consumers, then it can be effective.




Looks like it was effective!!

Summer is gone!

Summer is gone and it's time to move on to my favorite time of the year! Winter is near and then I can say that I truly am happy again! I can't wait for snow because it makes everything white. I can't wait to step into my snowboard and hit the slopes! I can't wait to not be hot and wear sweats all the time. I love to eat snow and build snowmen and snow forts. Most people get sad when it's dark and cold all the time, but for me it just makes me smile!!